ABOUT
I’m a creative fashion communication graduate with a strong interest in marketing and PR. With experience working with luxury brands like Dior, Gucci, and Hermès, I specialize in styling, brand communications, and content creation. I’m passionate about telling meaningful brand stories through visual strategy, influencer partnerships, and curated events—always with a sharp eye for detail and a love for impactful storytelling.
SAMBASTYLE
Samba campaign for Adidas original shoes. Paying an ode to Adidas signature shoes. Purpose was to create an AI campaign combined with hyper-personalisation to take Adidas Sambas into the future of the brand's marketing strategies.
Client
Digital Strategies & Interactive media
Role
Graphic Designer, Marketing, 3D design, PR
Year
January-March 2024
G.LABELLED
A collaboration, Anya Hindmarch x goop featuring & honouring female founders alongside Gwyneth & Anya.
Client
Collaborative Industry Project
Role
Marketing, PR
Year
October-December 2023
UNICHE
Uniche is an online agency designed to represent stylists by becoming a competitor platform to Pinterest, while allowing users to connect with stylists they match with via AI technology.
Client
Fashion, Business & Entrepreneurship
Role
Entrepreneur, Financial executive
Year
January-March 2024
JACQUEMUS
Un avec la nature. An immersive experience. In this marketing campaign for Jacquemus, I worked in a team of 5 to produce; including Ella Sandle, Gabriel Summerfield, Vina Suwandi, Kelly Diamanti, and Jensen Douglas. I created the renders of the 3D experiences.
Client
Fashion Retail Environments
Role
Content Creation, 3D rendering, Marketing
Year
January-February 2024
do goodr
My final project at University. An influencer marketing campaign designed to build customer loyalty and strengthen the presence of truly sustainable fashion brands. I worked with micro influencers, created a marketing campaign with mockups and assets according to a calendar for social media launches and an event pop up.
Client
Independent Final Project
Role
Marketing, Styling, Content Creation, Social Media Manager, PR for Fashion Brands
Year
January- April 2024
GQ Men’s Accessories
A University project where me and 3 other classmates designed digital and physical GQ magazine titled “Burst.” I created the men’s styling pages and styling excerpts such as below.
Client
Fashion Media project
Role
Creating a mock for a digital and physical GQ magazine. Graphic Design, Developing KPIs, Assigning SEO strategies.
Year
August-December 2022
& Other Shades
Created a marketing campaign for & Other Stories. A re-branding campaign to increase customer loyalty and drive increased clientele.
Client
Fashion Branding and Creative Communication
Role
Marketing Campaign execution, event planning, press release, public relations.
Year
May - October 2023
& Other Stories Marketing Campaign
“& Other Shades”
